Business Drift Diagnostic

Is your business
growing — or are
you just getting busier?

Most owners didn't set out to buy themselves a job. But it happens slowly — growth stalls, everything needs you, and the business can't move without you in it. Find out exactly where in 10 minutes.

Start free diagnosticFree · 7–10 min · AI-powered

Score Bands

Stable Engine80–100
Growth Ready, But Leaking65–79
Performance Drift50–64
Growth Stalled35–49
Stuck in the Owner Trap0–34

The Model

10 zones. Weighted for
what actually matters.

01Cash Flow & Financial Control
20%
02Sales Pipeline & Revenue
15%
03Delivery, Operations & Workflow
12%
04Customer Retention
10%
05Pricing, Profitability & Margin
10%
06People, Roles & Accountability
9%
07Leadership & Decision Rhythm
8%
08Risk, Compliance & Resilience
6%
09Technology, Systems & AI Readiness
6%
10Brand, Visibility & Surface Polish
4%

Drift Risk = Zone Weight × (100 − Zone Score). Same score, very different urgency. A cash flow score of 40 has 5× the drift risk of a brand score of 40.

Built For

SA business owners

Electricians & Trades
Lawyers & Accountants
Small Manufacturers
Consultants & Agencies
Retail & Hospitality
Professional Services

How It Works

01

Answer anchor questions

Two questions per zone set the baseline. High score — we move on. Low score — we go deeper.

02

AI probes the weak spots

For your two lowest zones, Claude asks follow-up questions to understand what's really going on.

03

Get your Drift Report

A weighted score, your top 3 risk zones with AI diagnostic insights, quick wins, and your next step.

Free · No account needed

Find out where your
business is drifting

10 minutes. Personalised AI insights. Downloadable report.

Take the free diagnostic